- Yahoo Taps Comscore To Expand CTV Brand Safety Tools, Contextual Abilities
Digital News Daily, Karlene Lukovitz - Friday, August 19, 2022
Yahoo's DSP can now use pre-bid inventory filters to fine-tune brand safe ...
- Penn Predicts Solid Year For Advertising Boosted By Strong Holiday Season
Mediapsssst, Richard Whitman - Monday, July 11, 2022
The Stagwell chief believes the continuing shift to digital and performance marketi ...
- Yahoo Diversity-Focused Fellowship Returns For A Second Year
Publishers Daily, Tony Silber - Monday, July 4, 2022
Yahoo’s Multimedia Journalism Fellowship is returning after a successful inaugural year in 202 ...
- Yahoo Mail Hit By Tuesday Outage
Around the Net in Email, Ray Schultz - Wednesday, June 29, 2022
Yahoo Mail suffered an outage on Tuesday, prompting an outpouring of commen ...
- Yahoo And Hivestack Announce Global Programmatic DOOH Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 26, 2022
Yahoo has announced a partnership with independent programmatic DOOH ad-tech firm Hivesta ...
- Yahoo Exclusively Supports Rollout Of Marriott Media Network To Help Brands Reach Travelers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 16, 2022
Marriott International on Monday announced the launch of an ad network th ...
- Tapan Bhat Named President Of Yahoo Finance
Email Marketing Daily, Ray Schultz - Monday, May 9, 2022
Bhat is returning to Yahoo after holding senior roles at NerdWallet a ...
- Outbrain Hits $1B In 2021 Revenue - Where Will Its New CMO Take It?
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 12, 2022
Outbrain's Paul Knegten spoke about the future of advertising and what Outbra ...
- Red And Blue Algorithms: Study Finds Political Bias In How Major ESPs Decide What Spam Is
Email Insider, Ray Schultz - Monday, April 4, 2022
Gmail, Outlook and Yahoo each display bias when sending emails into t ...
- Yahoo Takes ID-Free Targeting To The Web
Search & Performance Insider, Laurie Sullivan - Friday, February 18, 2022
Publishers using Next-Gen Solutions -- now available for the open web ...
- Yahoo Offers 'ID-Less' Targeting Tool Via The Web
Email Marketing Daily, Ray Schultz - Thursday, February 17, 2022
Next-Gen Solutions was previously available via app, and is now being offer ...
- Social Causes Through Data
Search & Performance Insider, Laurie Sullivan - Friday, February 11, 2022
Many artists, musicians and brands have pledged royalties, funding and commitments ...
- Yahoo's Future As A Private Company Backed By 900 Million Users Across Its Network
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 8, 2022
Running a search engine and running Tinder is 90% a product probl ...
- Yahoo Ads Launch Multi-Retailer Add-To-Cart, Ecommerce Analytics
Digital News Daily, Karlene Lukovitz - Thursday, January 6, 2022
A partnership with ecommerce platform MikMak allows advertisers to offer multi-retailer add-to-ca ...
- Microsoft Advertising's Billion-Person Milestone
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 5, 2022
The Microsoft Advertising audience as of March 2021 reached 1 billion peop ...
- Year In, Year Out: What Happened In Email In 2021 And What To Expect In 2022
Email Insider, Ray Schultz - Wednesday, December 29, 2021
From Apple's MPP to the death of the cookie, marketers are faci ...
- IBM Appoints Former Yahoo Exec To CRO At Watson Advertising, The Weather Company
Data & Programmatic Insider, Laurie Sullivan - Monday, December 20, 2021
Former Yahoo exec Julie Saxon joins IBM's media and ad business ...
- Facebook/Meta Named By Yahoo Finance Readers As Worst Company In 2021, Microsoft Best
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 17, 2021
Microsoft this year won by breaking through the $2 trillion market capitalizati ...
- Peacock Strikes Direct Access DSP Deals With The Trade Desk, Yahoo
Television News Daily, Wayne Friedman - Thursday, November 18, 2021
The Yahoo DSP will offer access to Peacock inventory on a "programmat ...
- Yahoo Pulls Out Of China, Citing 'Challenging' Environment
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 2, 2021
"In recognition of the increasingly challenging business and legal environment in Chin ...
- Yahoo Finance Broadens Live Summit Audience
Publishers Daily, Ray Schultz - Friday, October 22, 2021
This year's event includes Asia for the first time. Yahoo Finance ...
- Sinch To Acquire Pathwire, Owner Of Mailgun, Mailjet And Email On Acid, For $1.9B
Email Marketing Daily, Ray Schultz - Thursday, September 30, 2021
The news comes just three months after Pathwire's purchase of Email ...
- Yahoo, Shopify Partnership Improves Identity Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 23, 2021
Sellers on Shopify can use Yahoo Connect ID, the company's alternative ...
- Former CBS Interactive Chief And Tinder CEO Takes Helm At Yahoo
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, September 12, 2021
Jim Lanzone returns to media as Yahoo's CEO in an effort ...
- Yahoo Expands Identity Interoperability, Integrates With More Than 3,000 Publisher Domains
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 9, 2021
A week after Verizon Media rebranded as Yahoo, the company today announc ...
- Gimme BIMI: How To Use The New Branding And Security Tool
Email Insider, Ray Schultz - Monday, August 30, 2021
Gmail, Yahoo Mail and Fastmail have all signed on to BIMI. Validi ...
- Verizon Media Makes Big Move To Process Ecommerce Transactions As It Transitions To Yahoo
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, August 22, 2021
Verizon Media becomes "merchant of record" for brands and retailers selling throu ...
- LiveRamp CEO Talks About Why He Hired Microsoft Search Guru Pann
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 9, 2021
Scott Howe, who hired Pann to work at Microsoft, says he ...
- More Evidence That Ad CPM, CPC Prices Keep Rising Worldwide
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 3, 2021
Marketers are likely feeling the pinch, but here's more evidence that ...
- Customer Satisfaction Index Sees AOL Stumble, Google And Bing Remain Stable, Others Improve
Search & Performance Insider, Laurie Sullivan - Tuesday, July 27, 2021
Customer satisfaction with search engines and information sites fell for Verizon Media ...