TVBlog
Cramer-Krasselt has been recruited by NCC Media, the former National Cable Communications, for a two-step branding project. The initiative involves spot cable, but much more. First, the agency will define … Read the whole story
Nielsen Thursday said it is delaying a plan to add duplicate viewing of TV shows to its national TV "currency" ratings two months until … Read the whole story
Cox Media Group, the big TV station sales rep, is further expanding its digital sales efforts. Just after announcing the merger between digital sales … Read the whole story
A Florida federal judge has found that Nielsen did not violate antitrust laws while operating its local ratings system in the Miami market. The … Read the whole story
In the launch spot titled, "Chain," a crane slowly suspends a Lexus LS in the air from the forward portion of the vehicle's chassis. … Read the whole story
Pasadena, Calif. -- CBS has had its way this past fall -- leading all networks in total viewers and key 18-49 viewers. But all … Read the whole story
The number of music competition shows keeps growing. But will the hits keep on coming? Bravo and sister network Oxygen are betting there is … Read the whole story
Though many prime-time TV shows may be losing steam, rating-wise, the NFL keeps chugging along -- up 7% in total viewers this season. The … Read the whole story
Timberland's riches to rags to (maybe) riches story is about how the benighted outdoors brand let itself become defined by popular culture as a … Read the whole story
Simulmedia, the "targeted advertising television company" founded by online behavioral targeting pioneer Dave Morgan, has named Jack Smith Chief Product Officer, reporting to Alison … Read the whole story
42Below has prominent logo adjacencies on the new series' Web area (vbs.tv/leagueoftwo), and each webisode begins with "42Below presents...". In addition, its "vodka professors" … Read the whole story
A&E said its new documentary-like series about youthful offender programs set a record Thursday as the most-watched original series premiere in network history. "Beyond … Read the whole story
The ad, developed by the bank's in-house advertising agency 601, and produced in association with Shooters, Inc. (and its DIVE visual effects division), depicts … Read the whole story
In a move that may position him as the successor to long-time CEO David Barrett, Hearst Television has tapped the head of WBAL in … Read the whole story
Although it comes courtesy of the highly touted producer of "Grey's Anatomy" and "Private Practice," ABC's "Off The Map" did not enjoy an auspicious … Read the whole story
Bacardi Limited's 42Below vodka is the exclusive sponsor of the latest Web series on VBS.TV, the online television network of Vice, a media company … Read the whole story
The creative force behind "Battlestar Galactica" and "Stargate: Atlantis" has been named president, original programming, Syfy. Mark Stern, currently EVP at the network, also … Read the whole story
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ESPN, one of television's most powerful brands, has everything it takes to be an interactive powerhouse -- from engaged fans tethered to their mobile … Read the whole story
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Nielsen tells us that some 60% of television viewers watch the tube and surf the Internet simultaneously at least once a month. To some … Read the whole story
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Last week, I wrote a "review" of all the magical things that "happened" in 2011 in the media world. It was an exercise in … Read the whole story
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Let out a good "boo." TV critics do it all the time -- sometimes in their writing, other times in a big room when … Read the whole story
COMMENTARYFor several weeks in my house we have been a bit flumoxed about what to call the Logitech Revue controller we have to pass … Read the whole story
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They say that nothing is as powerful as an idea whose time has come. In TV advertising and media research circles, that idea is … Read the whole story
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"There's like a pirate ship feeling to this show." Conan O'Brien says his TBS show isn't at all "The Tonight Show" -- but more … Read the whole story
