TVBlog
Who would have thought Bob Parsons might actually have a strategy behind a Super Bowl ad that involves more than shock value and titillation? That's not to say he's abandoned … Read the whole story
Despite lower double-digit ratings in the fall, Fox grabbed big double-digit percentage increases in national TV advertising sales from some key programming areas this … Read the whole story
For the full-year 2010, Time Warner overall posted a 6% revenue growth to $26.9 billion. Operating income was up 21% to $5.4 billion. Cable … Read the whole story
The effort, via AOR TBWA Chiat/Day, centers on a 30-second television spot showing what minivans are actually for: carrying kids and a lot of … Read the whole story
While many Super Bowl surveys will talk up the importance of viewers wanting to see the TV commercials, research company Survey Sampling International says … Read the whole story
Another third-party digital television video channel has started up with a heavy focus on international TV networks. Argyletv.com says it has a large database … Read the whole story
Says Mike Kelly, EVP of marketing for PVH: "What we are doing as a corporation is moving spend from pure fashion to the sports … Read the whole story
ABC's first effort to deploy a new Nielsen app that allows a real-time, two-screen experience with an iPad and TV went belly-up last fall. … Read the whole story
Verizon Wireless will play a Dr. Phil role in a new reality series on Univision cable network Galavisión. Debuting Thursday, the show focuses on … Read the whole story
Has online video viewing reached a plateau? Well, while a full 66% of online video watchers report increasing their consumption over the past year, … Read the whole story
The 2011 spot stars the fictional "Minister of Detourism" in a top-secret government testing facility where he highlights the pitfalls of cramped hotel rooms … Read the whole story
- COMMENTARY
There's something about the Super Bowl that brings out the underdog in all of us. It even makes some of us want to make … Read the whole story
- COMMENTARY
Trouble at Hulu may mean only one sure thing: CBS and Time Warner executives are sure to wink at you. With Fox and ABC … Read the whole story
- COMMENTARY
Last week I had lunch with a colleague for whom I have the highest level of professional respect. Before the iced teas were even … Read the whole story
- COMMENTARY
You probably won't see any TV commercials touting disgust over films in movie theaters during ABC's upcoming Academy Awards telecast. Still, when you hear … Read the whole story
COMMENTARYWe speculate a lot about how many people out there in America really are cutting the cord from their TV service and relying on … Read the whole story
