TVBlog
Bud Light and Doritos seemingly knew they had some winners in their back pockets, and didn't want to throw long too early, so they went for screen passes. The first … Read the whole story
Another TV record for this year's Super Bowl, which gave the Green Bay Packers the championship title. The game registered 5% higher viewing to … Read the whole story
PepsiCo's six "Crash the Super Bowl" consumer-generated ad spots for Doritos and Pepsi MAX scored big during the game, with one tying for first … Read the whole story
"As part of our strategy to step up our investment in our power brands, we're looking for new ways to engage with our consumers … Read the whole story
Even before the Pittsburgh Steelers and the Green Bay Packers meet on the football field this Sunday, advertisers like Intuit and History Channel will … Read the whole story
Viacom grabbed double-digit increases for advertising for its domestic TV channels in its most recent fiscal first quarter -- but lost ground overall in … Read the whole story
Television stations are slowly growing their online/digital advertising businesses. Total digital advertising sales -- display and digital video -- amounted to $1.4 billion in … Read the whole story
The optimism of ad executives, as measured by their plans to increase spending over the next 12 months, is now greater than it was … Read the whole story
Brands spent millions for ads during the Super Bowl. Groupon was slammed for making light of Tibet's political turmoil. HomeAway got a thumbs down … Read the whole story
Among the many TV promos it aired during the Super Bowl, Fox pushed out one major effort for "The X Factor" -- one day … Read the whole story
Rentrak Corp., which specializes in multiscreen media measurement, has appointed Chris Wilson president of its national linear television division, which tracks audience viewing behavior … Read the whole story
Despite declining ratings, CKX, the company that owns production rights to "American Idol," expressed satisfaction with the refashioned show and expects interest to build. … Read the whole story
The first Thursday of February gave us a true sense of where shows are on the night this season, with all major programs running … Read the whole story
Which brands hold on to their viewers the longest in a DVR fast-forwarding world? TiVo has launched a free, interactive site -- Ad Scorecard … Read the whole story
A report published in the journal Archives of Pediatrics & Adolescent Medicine that examined tobacco images in shows such as "Family Guy" and "America's … Read the whole story
Hasbro CEO Brian Goldner expressed a level of satisfaction with kids' network the Hub on Monday as the channel enters its fourth month on … Read the whole story
The campaign, developed by the NHL in consultation with global advertising agency Young & Rubicam, features a 30-second ad that has a camera panning … Read the whole story
"This is the network," the television commercial begins, "a living, breathing intelligence that's helping business rethink how to do business." Visuals show packages being … Read the whole story
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There's nothing like a quick jump across the pond to remind you how small the world -- that is, our world of media -- … Read the whole story
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Spending $3 million on a Super Bowl ad -- and then releasing it early on YouTube? Someone is losing "content" exclusivity on the commercial. … Read the whole story
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Why do we continue to ignore the fact that Super Bowl commercials have become de facto content here?More importantly, why can't there be more … Read the whole story
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Stu Rodnick, Managing Director of Three Screen Nation, is a media expert in all video platforms. His work for AOL in the early years … Read the whole story
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Digital video executives still know what traditional TV advertisers want: the right message at the right time, perhaps with competitors placed in different commercial … Read the whole story
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Previously, we broke down and defined all the different varieties of Set-Top Boxes -- those that can provide data and those that can't. This … Read the whole story
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Just another day in Los Angeles where the entertainment cart comes before the horse -- and the road as well. Longtime L.A.-based Farmers Insurance … Read the whole story
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Are Super Bowl commercials worth more than $2.6 million for :30? I think so, and here is my logic. Last year the New Orleans … Read the whole story
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Well, yes, Google's Jason Spero thinks we are entering the prime time for the mobile industry, but he also shared some Google data showing … Read the whole story
