Advertisers need sports content, which is mostly consumed live, maybe more than ever. And marketers are unwilling to run afoul of the leagues, which is actually good for the networks … Read the whole story
Nearly one-third of urban media consumers watch TV on non-traditional platforms -- well over the average for the U.S. Horowitz says those who use … Read the whole story
Netpulse Inc., which operates a place-based video network distributed across stationary exercise equipment in health clubs nationwide, this morning announced a series of deals … Read the whole story
Nielsen is taking another step toward redefining what constitutes TV programs online, informing clients on Friday that it will now allow them to derive … Read the whole story
Traditional TV DVR time-shifting continues to be an older-skewing activity. But overall, time-shifting usage rose 17.9% in the third quarter of 2010 and 13.4% … Read the whole story
Just as Univision Communications targets an influx of ad dollars from a U.S. Census showing a growing Hispanic population, Joe Uva is leaving the … Read the whole story
Year-old Nat Geo Wild will air "Dog Whisperer with Cesar Millan," the franchise made popular on sister network National Geographic Channel. Other new series … Read the whole story
TV cable cord-cutting? ESPN, one of the biggest cable networks, says it's a small, almost microscopic amount -- and shrinking in number. It reports … Read the whole story
Two major TV executives -- Bob Iger, CEO, Walt Disney, and Chase Carey, COO, News Corp. -- who have been pushing for better monetization … Read the whole story
More executive suite changes at NBC -- this time at its integrated marketing unit. Maryam Banikarim, senior vp of integrated sales marketing for NBC … Read the whole story
Nexstar Broadcasting touted some big revenue gains in its fourth-quarter 2010 results due to political advertising. Core advertising had only modest hikes. Overall revenue … Read the whole story
The program is supported by a TV ad push starting March 14 on prime time, as well as radio, print and a grassroots effort … Read the whole story
The Outdoor Channel has acquired rights to rerun B.A.S.S. fishing shows about 30 days after they appear on competitor ESPN2. Hour-long "Bassmaster" programs will … Read the whole story
In its ongoing attempts to smooth the rough spots off American men, Unilever says its Dove Men+Care is unveiling the latest in its "Journey … Read the whole story
The threat of the first NFL lockout since 1987 would be an opportunity for innovative minds to create novel and compelling new pastimes to … Read the whole story
I owe Chuck Lorre a thank-you note. I'm a little behind, but this past year I was finally introduced to what I consider to … Read the whole story
For the past two months, my life has been extremely boring. Since the beginning of January, I have lived without a television. And since … Read the whole story
I was in Santa Monica last week for the Montgomery Technology Conference -- and on Tuesday, just as I was about to call it … Read the whole story
The NPR sting has engulfed the media in a maelstrom of hypocrisy. If Vivien Schiller is canned for her behavior, why not Roger Ailes … Read the whole story
In a prior column we delineated the difference between Analog and Digital Set-Top Boxes. In this column we talk about Analog and Digital transmission … Read the whole story
We are well into the first quarter of 2011 -- and TV networks still can't decide whether or not to be in the digital … Read the whole story
It's time to admit that we're powerless over our addiction and give ourselves over to a higher power. That's right; it's time to break … Read the whole story
t makes sense that CBS CEO Leslie Moonves wants to make his company's single-market websites into the new local newspapers. He's got the wide … Read the whole story