Direct-response marketers that are unaware of an option offered by the Google TV Ads system may want to give it a look. Since its inception, Google has strived to use … Read the whole story
Netpulse Inc., which operates a place-based video network distributed across stationary exercise equipment in health clubs nationwide, this morning announced a series of deals … Read the whole story
Nielsen is taking another step toward redefining what constitutes TV programs online, informing clients on Friday that it will now allow them to derive … Read the whole story
Just as Univision Communications targets an influx of ad dollars from a U.S. Census showing a growing Hispanic population, Joe Uva is leaving the … Read the whole story
TV cable cord-cutting? ESPN, one of the biggest cable networks, says it's a small, almost microscopic amount -- and shrinking in number. It reports … Read the whole story
Knowing when to eat certain foods, such as carbohydrates, can serve as a dietary supplement to reduce weight. Such knowledge helps advertisers more accurately … Read the whole story
Extending its TV Everywhere concept, Time Warner Cable has launched a new app for the Apple tablet that lets subscribers watch TV directly on … Read the whole story
The campaign, the first work for the brand from Publicis New York, aims to capture the unforgettable experiences people have while traveling, rather than … Read the whole story
The program is supported by a TV ad push starting March 14 on prime time, as well as radio, print and a grassroots effort … Read the whole story
Expanding its services for advertisers from a video ad exchange to an interface for buying and managing online video advertising, Adap.tv has launched Adap.tv … Read the whole story
Cable operators, satellite and telco video services seem to have reversed the trend of losing video subscribers in the middle of 2010 -- in … Read the whole story
Although they have a small share of the multichannel TV service universe, telco-based video services could triple globally in five years, according to one … Read the whole story
In its ongoing attempts to smooth the rough spots off American men, Unilever says its Dove Men+Care is unveiling the latest in its "Journey … Read the whole story
If there has ever been a more appropriate name for an event, I can't think of one. Last week the 4As gave us Transformation … Read the whole story
A couple of weeks ago, media business executives at an industry event were asked a usual industry question: What your favorite TV show? United … Read the whole story
I owe Chuck Lorre a thank-you note. I'm a little behind, but this past year I was finally introduced to what I consider to … Read the whole story
For the past two months, my life has been extremely boring. Since the beginning of January, I have lived without a television. And since … Read the whole story
I was in Santa Monica last week for the Montgomery Technology Conference -- and on Tuesday, just as I was about to call it … Read the whole story
The NPR sting has engulfed the media in a maelstrom of hypocrisy. If Vivien Schiller is canned for her behavior, why not Roger Ailes … Read the whole story