Ah, the seeds of a salesman! As a college hoopster, Bruce Lefkowitz tried to convince unending skeptics that his underdog University of Pennsylvania team could actually take down the commanding … Read the whole story
The good news is that U.S. ad economy expanded 6.5% in 2010. The bad news is that some major media - especially print media … Read the whole story
Many marketers don't understand how to plan and optimize integrated campaigns across multichannels, though they want to run cross-platform efforts. To enhance that goal, … Read the whole story
Roughly 30% of ad executives expected advertisers to increase budgets on many top cable networks over the next 12 months. ESPN, Food Network and … Read the whole story
Shocking many in the TV industry, Netflix is now moving its streaming movie and TV business into the original content arena, reportedly buying a … Read the whole story
There are more executive changes at NBC Universal's big cable network: USA Network has named network veterans Chris McCumber and Jeff Wachtel as its … Read the whole story
A sale of Freedom Communications' stations could serve as a measuring stick for whether the M&A market for TV stations has moved past the … Read the whole story
Media companies have been touting the resurgence of the auto category and a Wall Street analyst has put an estimate on it: Spending was … Read the whole story
As a sponsorship-driven network, devoid of the usual slate of 30-second commercials, the Disney Channel continues to push a different marketing message to TV … Read the whole story
With the NCAA tournament launching Tuesday on truTV, some found themselves questioning whether they had the channel. Still, enough found it to yield ratings … Read the whole story
The tide appears to be shifting back in the fast-food chain's favor. Taco Bell's "buzz score" among adults (asking whether they've heard anything about … Read the whole story
The Disney Channel will add three new series as it continues its momentum. The group includes the animated series "Gravity Falls," featuring twins visiting … Read the whole story
Here's what one media executive said about the decision of A&E's History not to air the miniseries "The Kennedys": "They say 'it is not … Read the whole story
The virtual pages of the TV Board blog are used, from time to time, to define some of the phrases and terms unique or … Read the whole story
For some on-the-ropes broadcast network programs, it's kind of like getting selected to NCAA March Madness -- for next TV season, who is going … Read the whole story