TVBlog
Chrysler has begun airing spots with legendary rapper Dr. Dre driving through his hometown and saying: "This is L.A. This is what we do." It's a lamentable spin-off of one … Read the whole story
In the strong digital age, television advertising continues to thrive -- now up by nearly a double-digit percentage increase in the first quarter: growing … Read the whole story
Overall, broadcast networks' prime-time inventory look to gain around 3% to 5% in overall volume to some $8.5 billion; cable networks will add 12%, … Read the whole story
ABC is a great network for targeting women, notes Horizon Media. It's got the biggest concentration of female viewers for any network outside of … Read the whole story
Rentrak is expanding its on-demand measuring service to include kids' programming, with Turner Broadcasting's Cartoon Network video-on-demand programming signing up as a client. Read the whole story
Northwestern Mutual will have a strong advertising presence during the U.S. Open Golf Tournament, including TV spots on June 16 and 17 during ESPN's … Read the whole story
Network program ratings may be getting smaller, and cable ratings may be getting bigger, but programs from the broadcast networks still dominated this past … Read the whole story
The first spot in the campaign features glass beakers stacked up on glass shelves. Each beaker contains a different kind of fuel, whether hydrogen, … Read the whole story
The U.S. advertising economy continued to grow in the first quarter of the year -- though at a slightly slower pace than in previous … Read the whole story
The Collaborative Alliance Set-Top-Box Think Tank is studying the consumer usage of connected TVs. The consortium is interested in how people navigate through the … Read the whole story
General Motors said it has signed a deal to make Chevrolet a top-line sponsor of Fox's coming "The X Factor" singing competition in the … Read the whole story
The TVB said that national ADS (Alternative Delivery System) penetration reached a record in May for TV homes and in those that pay for … Read the whole story
The NBC station in Salt Lake City, owned by an arm of the Mormon church, has declined to air NBC's fall drama "The Playboy … Read the whole story
NBC's new musical drama "Smash" isn't launching until early next year, but the show already has a record contract as it takes a page … Read the whole story
Dr Pepper is presenting a series of concerts leading up to the network's Premios Juventud, a Hispanic youth awards show that celebrates pop culture. … Read the whole story
Tribune Media Services is now offering two new packages of metadata for tagging, organizing and managing information about TV programs. Both services are intended … Read the whole story
- COMMENTARY
Competition isn't what it used to be. The Darwinian/Randian world of go-it-alone doesn't cut it anymore. In our interconnected, hyper-networked, flatter-every-day world, we're all … Read the whole story
- COMMENTARY
Take down the filters, and your ratings will go up. That's one theory, anyway. During a recent Promax conference in Las Vegas, Joe Early, … Read the whole story
- COMMENTARY
Katie Couric certainly has her work cut out for her during the year ahead. Launching a new daytime talk show is a difficult enough … Read the whole story
- COMMENTARY
Every Olympic event in the future will be seen live -- even if it starts at 2:30 a.m. on your local TV station, even … Read the whole story
- COMMENTARY
Last week we outlined all the terms and definitions for Ad Coding. This week we explore Program Coding. As with Ad Codes, Program Codes … Read the whole story
- COMMENTARY
Successful TV shows are tougher to come by. Only 23% of shows from last year made it to a second season. That's down from … Read the whole story
