Shaquille O'Neal, one of the wittiest, smartest, funniest and most engaging players ever, will be joining TNT's "Inside the NBA" studio show, which is already splendid thanks to the unpredictable … Read the whole story
"Millennials are the heart and soul of the business and there are some other companies who have formed total brands to attract them," Ford's … Read the whole story
In the wake of its U.K. newspaper scandal, News Corp. is pulling out of its proposed takeover of British Sky Broadcasting, all in an … Read the whole story
The ION network has acquired first-run rights to films in the basic cable and broadcast windows for the first time, inking a deal with … Read the whole story
Oprah Winfrey made it clear that once her syndicated show finished, she was fully committed to ensuring her OWN: Oprah Winfrey Network moves beyond … Read the whole story
Television ratings for Major League Baseball's All Star game dropped this year; part of the reason may have to do with the players. Big … Read the whole story
Keeping with its current low-cost acquisition of library TV and movie products, Netflix has renewed its film and TV content deal with NBC Universal … Read the whole story
The launch sponsor behind the ESPN 3D network, which became a 24/7 channel earlier this year, has re-upped. Sony, which manufactures the fledgling 3D … Read the whole story
In the summertime period, where high ratings can be tough to come by, Major League Baseball's All-Star Game on Fox posted decent viewership -- … Read the whole story
Advanced, customizable advertising that better targets relevant consumer and purchasing groups is one aspect of addressability. The message itself -- the content and creative … Read the whole story
Cowell's new show, "The X-Factor," seems to take a swipe at "American Idol" -- a rare move considering both shows air on the Fox … Read the whole story
Glenn Enoch, VP of Integrated Media Research for ESPN Research+Analytics, is arguably one of the leading researchers in cross-platform research. Glenn's uses data from … Read the whole story
Netflix will raise its DVD mailing and video streaming package 60% over last fall's $9.99 price, to $15.99. Netflix's streaming-only package remains at $7.99. … Read the whole story
I've been reading a lot about how the digital video marketplace is (or is not) a component of the TV upfront. The truth is, … Read the whole story