Television News Daily
Tuesday, July 19, 2011
  • Upfront: Trad TV Dollars Pivot Into Digital Channels

    Some high-priced cable networks forced some traditional TV dollars in the hands of big digital video players this upfront period. Donnie Williams, executive vice … Read the whole story

  • Jeep Grand Cherokee Effort Touts Luxury, Capability

    The campaign, via AOR Southland, Mich.-based GlobalHue, sets the stage with a four-page insert in Monday's USA Today spotlighting the list of third-party endorsements … Read the whole story

  • OTT Video Causes Bandwidth Challenge For IPTV

    So-called "Over The Top" Internet-driven video services are causing bandwidth problems for telcos and IPTV services. The growing OTT service will total $32 billion … Read the whole story

  • El Pollo Loco: 'Feel The Mexcellence'

    Beginning this month, the Costa Mesa, Calif. company's "Feel the Mexcellence" campaign showcases the restaurant's passion for flavor, preparation and in-store experience. Television commercials … Read the whole story

  • American Family Insurance Focuses On 'Dream'

    The effort, from Ogilvy & Mather, includes TV, radio, print, online, digital, out-of-home, branded content, search, events, social and multicultural. TV breaks July 18 … Read the whole story

  • Dyle Up Mobile Content

    A coalition looking to launch a national mobile program service will use "Dyle" as its consumer brand. "Dyle" apparently is derived from some marriage … Read the whole story

  • The Greatest Show On Earth -- Or, Reality (TV) Bites

    At the end of the movie "The American President," Michael Douglas says of his opponent, "His problem isn't that he doesn't get it, his … Read the whole story

  • Is Sheen's Anger Management, Both Real and Fictional, A TV Marketer's Dream Or Nightmare?

    What are the first two words that come to mind when someone says "Charlie Sheen"? Anger? Management? Say what you will about Sheen. But … Read the whole story

  • Pausing To Reflect

    In just about two months' time, on the tenth anniversary of the event that changed America, the Word Trade Center Memorial will open to … Read the whole story