There is a remarkable Situation brewing with MTV's "Jersey Shore." Forget about cable, the addictive series is now posting ratings that place it among the highest-rated series in all of … Read the whole story
In a new set of television commercials, Virgin Mobile's "Sparah," a manufactured celebrity couple meant to attract tabloid coverage, encounter a T-Mobile lookalike in … Read the whole story
Internet connected TV sets are slowly growing -- now representing just 10% of all TV sets in U.S. TV homes -- with video game … Read the whole story
The campaign says the muscular SUV is back and not afraid to kick ass. The campaign, which also takes aim at Ford's Explorer SUV, … Read the whole story
The Fox network hopes its usual fall problem will end this year -- with the help of the much anticipated "X Factor," a big … Read the whole story
Belo, the station group with properties such as the ABC station in Dallas and NBC affiliate in Charlotte, has a deal allowing it to … Read the whole story
New nostalgia-themed broadcast TV will appear more on ABC than any other network this fall. Recognizable brand names like "Pan Am" and "Charlie's Angels" … Read the whole story
TV station group owner Belo Corp. hit a bump in the road in its second-quarter results -- all due to lower automotive advertising revenues. … Read the whole story
No media company can claim to have mastered the Web, either as an audience engagement tool or revenue producer. TV stations and local news … Read the whole story
TV producer Reveille has a development deal with Break Media to create original digital series for its network, which connects over 140 million people … Read the whole story
Honda has been running the Honda Civic Tour for ten years. But this is the first time the tour has brought back an original … Read the whole story
More cold water was splashed Thursday on the potential for any mass -- even mild -- consumer adoption of 3D TV anytime soon. Discovery … Read the whole story
With help from MTV's new season of "Jersey Shore," Viacom domestic ad revenue should grow in the double-digit range in the current July-September quarter, … Read the whole story
The campaign -- which includes regional cable television, national magazine print ads, in-store promotion/sampling, online ads and a Web site and Facebook and Twitter … Read the whole story
Although admittedly an "off year," mid-size Atlanta-based Gray Television claimed decent mid-single-digit percent increases in its advertising results for the second quarter. Read the whole story
Current TV gave another indication Monday that it intends to take a news/public affairs analysis focus with the hiring of the former CNN Washington … Read the whole story
PepsiCo is among the companies employing consumer mobile app tagging on TV (and other media formats) to significantly expand reach/ROI. It enables a more … Read the whole story
The winner(s) of "The X Factor" singing competition will be featured in a Pepsi commercial scheduled to air on NBC during Super Bowl XLVI … Read the whole story
What do television and baseball have in common? Great data. That's one thing I've always loved about baseball, though I never was very good … Read the whole story
This is a call to end the boxes -- all the boxes in front of our beautiful television screens. The trend is already there … Read the whole story
At the outset, let me cop to the fact that I am too old for this. I have directly experienced only one of the … Read the whole story
Oxygen this year has delivered the perfect summer series in "The Glee Project," a show so full of talent and heart it instantly establishes … Read the whole story
For all the buzz of premium digital video services, right now all the big money to be gained from advertising comes from the traditional … Read the whole story
CIMM is taking a pro-active role in advancing new media nomenclature and processes with both its Lexicon (terms and definitions associated with Set-Top Box … Read the whole story
Protesting NBC's "The Playboy Club"? That only makes me want to see it more. The trouble is, it might not be as titillating as … Read the whole story
The age of the app is upon us, and it is creeping to the TV set. Even as we wait for Google TV and … Read the whole story
Many of my agency colleagues, already knee-deep in planning for 2012, have asked for advice on how to think about online video. What's interesting … Read the whole story