Television News Daily
Monday, October 10, 2011
  • TV Premieres Push Yahoo Home Page Ad Sales

    Promotion of fall TV shows helped to lift home page ad sales for Yahoo and other Web portals in the second half of the … Read the whole story

  • ABC Studies iPad: Redefines TV Viewing

    ABC research into how viewers consume video on the iPad has revealed three emerging trends: micro-mobility, parallel play and marathoning. Also, parents find their … Read the whole story

  • Microsoft Targets Interactive Ads To Xbox TV Content

    Microsoft in December will begin rolling out 30-second ads in television content appearing on Xbox Live. The targeted, dynamic ads will serve up in … Read the whole story

  • Social Media Has Negligible Effect on TV Ratings

    An analysis by NM Incite, a Nielsen/McKinsey Company, found a 9% overall lift in social media "volume" a month before a TV show's start … Read the whole story

  • Sports Pulls Cable Ahead of Broadcast

    Cable networks continue to pop into the big time, being directly competitive with the broadcast networks with specific big programming. TBS had its turn … Read the whole story

  • Television Still The Big Bucks Leader In Ad Spend Thru 2013

    Despite the stock market's double digit drop in the last quarter, ZenithOptimedia is projecting a 2.2% increase in advertising for 2011, up from the … Read the whole story