So TV is on a continual revolutionary path? Changes in how people consume it are coming so swiftly, so unexpectedly that network and advertising executives would be wise to apportion … Read the whole story
The 60-second commercial employs product innovation and "storytelling" by showing home chefs how the 13-cup processor's unique thick-or-thin external blade control function enables precise … Read the whole story
Walt Disney and Comcast have struck a new, broad-ranging 10-year TV-video distribution deal that focuses on digital TV Everywhere efforts and includes Comcast's Xfinity … Read the whole story
Sports company K-Swiss is encouraging women to get into shape post-holidays with the launch of "The Party's Over" ad campaign featuring training and TV … Read the whole story
In a year that was defined by consumer caution amid a general atmosphere of economic malaise, it's probably not surprising that a TV ad … Read the whole story
A top executive at Entravision, the largest Univision affiliate group, said the company doesn't expect GOP primary candidates to spend heavily in targeting Hispanics … Read the whole story
TiVo and AT&T have settled a patent lawsuit that was to start trial next week. Under the terms, AT&T agreed to pay TiVo an … Read the whole story
Governor Rick Perry spent the most TV money of all Republican Presidential candidates in Iowa -- $17 million, according to one estimate -- only … Read the whole story
The act of commercial avoidance via fast-forwarding is an example of time-shifting behavior. More common however, is program time-shifting for viewing at one's convenience … Read the whole story
The long wait for local digital TV broadcasts coming straight to smartphones may be near an end. Almost. MetroPCS is partnering with the MCV … Read the whole story
I'm not going to write about Netflix today. Nope. Not even the fact that Netflix users watched more than 2 billion hours of streaming … Read the whole story
In the spirit of all the editorial writers, columnists and pundits who offer up predictions for 2012, here are thoughts on why 2012 will … Read the whole story
Too many reality shows -- especially on the broadcast networks -- add extra programming and extra nights, teasing viewers while waiting for those all-important … Read the whole story
The beginning of any new year is not only a time of looking forward and making annual resolutions, it is also a time of … Read the whole story