TVBlog
The Coalition for Innovative Media Measurement (CIMM) hopes to rev up TAXI - an initiative announced in late 2010 -- this fall. Plans call for a pilot study on developing … Read the whole story
Craft beer brewer Breckenridge Brewery of Colorado is extending its low-budget "Truth in Beervertising" TV campaign with two new spots parodying big-brand beer advertising. Read the whole story
Average monthly retransmission fees that TV stations get from cable, satellite, and telco video services continue to climb. Now the average monthly fee is … Read the whole story
Video plays on tablets, mobile devices and connected TVs nearly doubled in the fourth quarter of 2011 over the third quarter. At the same … Read the whole story
Looking at overall entertainment revenue for the CBS Televison Network, its studios, distribution, CBS Films and its interactive business, the company had a 1% … Read the whole story
Consumers are using their tablets and smartphones to stream video programming at an increasing rate, and they're doing it in their homes, where televisions … Read the whole story
NBC. It won another Monday night, topping perennial Monday night champ CBS, thanks to "Smash" and "The Voice" -- which retained solid ratings, although … Read the whole story
A new report suggests TV watching via broadband is on the rise, while devices facilitating over-the-top viewing are gaining more traction. Parks Associates found … Read the whole story
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If you want to create mass awareness, there's nothing like TV. If you want to start a word-of-mouth campaign, there's nothing like social for … Read the whole story
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For those that watched the Grammys (hereafter known as the Adelies), it's likely you saw one of the most remarkable and striking pieces of … Read the whole story
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Program packages costing consumers around $10 per month have been attracting TV business entrepreneurs. For example, Netflix basic streaming and Hulu Plus both cost … Read the whole story
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Don't just know your audience. Know where they're watching your videos and your video ads. Because video viewing habits - from completion rate to … Read the whole story
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When your network needs more viewers, why not go directly to the ratings source and ask viewers in Nielsen TV panels to give you … Read the whole story
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Kate Upton, the cover model for 2012's Sports Illustrated Swimsuit issue (on newsstands Feb. 14), is also the star of the the new TV … Read the whole story
