In this month's Leaders & Bleeders, CNBC could draw viewers as the stock market gains steam, while the NBA appears primed to give TNT and ESPN huge ratings bumps, thanks … Read the whole story
Buick is about to launch a raft of TV ads and marketing activity aimed at getting eyes on its latest car and smallest vehicle … Read the whole story
Competing with a raft of tech and telecom brand spots, Samsung's ads for its Galaxy Note and Smart TV with Smart Interaction pulled the … Read the whole story
Six years ago, DVR usage represented 1.6% of our overall TV time. Now that number is 8%, according to new Nielsen Company data. Female … Read the whole story
Game developers will soon have the ability to connect Total Immersion's augmented reality technology with Unity, creating D'Fusion for Unity, a gaming tool that … Read the whole story
Sports fans still love their big screens, but new research indicates the Web is changing how athletics are enjoyed worldwide. Across Europe, the Web … Read the whole story
Shifting its usual Tuesday lineup -- switching "American Idol" for "Glee" in particular -- gave Fox an easy win on the night. Fox grabbed … Read the whole story
It's pre-upfront time and network executives are touting double-digit price increases. So what else is new? Speaking at a recent investor event, CBS Corp. … Read the whole story
There are often several ways to describe the same measurement metric in media-speak. A good example is Reach (or Cume), which can be reported … Read the whole story
More new TV video platforms will start this year. But there'll be a price to pay -- for all concerned. Read the whole story