TVBlog
The DVR has caused plenty of financial wounds in the ad industry, but TV Everywhere could provide a degree of pocketbook healing. That's why programmers should follow Turner's lead and … Read the whole story
TV media buying and selling executives now seem to have a similar perspective for the upfront selling period for the 2012-2013 TV season: modest … Read the whole story
In a bid to take so-called eSports mainstream, CBS Interactive Tuesday revealed exclusive partnerships with two of the competitive video game industry's biggest players … Read the whole story
Media General grabbed double-digit gains in revenue from its television stations amid higher political advertising and retransmission revenue in its first quarter of 2012. … Read the whole story
Google announced Active GRP and Active View Wednesday. The tools integrate into the DoubleClick for Advertisers ad-serving tool that publishers and marketers use. Calculations … Read the whole story
The temps who will perform the duties for the three people Mitzubishi chooses for the "play day" will not come from Kelly Girl. Instead, … Read the whole story
The campaigns will include national and local television ads; digital advertising; and a new version of a retail program launched last year to get … Read the whole story
The spot will run during prime time on ABC,CBS,Fox, and NBC on shows like "Biggest Loser," "The Voice," "The Bachelor," and sports programming including … Read the whole story
- COMMENTARY
Comcast levies "data use" caps for some apps, but not for its Xfinity Xbox app. Reed Hastings, chief executive officer of Netflix, says this … Read the whole story
COMMENTARYYou have to admit that the announcement "He was caught with chewing gum on the pubis!" is a new one, a big surprise no … Read the whole story
- COMMENTARY
Pat Dineen, SVP Nielsen, is a member of Nielsen's Local Television Audience Measurement Product Leadership team. His responsibilities include leveraging Nielsen's technology and know-how … Read the whole story
- COMMENTARY
While watching live TV, I use the mute button a good percentage of the time when commercials come on. (Sorry, marketers. You still don't … Read the whole story
- COMMENTARY
More than 25% of all video viewing in broadband homes in the U.S. is taking place on venues besides the TV, according to fresh … Read the whole story
