At some point in the next few years, the NFL will begin negotiating with DirecTV on re-upping the satellite operator's deal for the Sunday Ticket package. The opportunity to watch … Read the whole story
Lin TV Corp. witnessed stronger local and political ad revenues in the first quarter. Local revenues, which include net local advertising revenues, retransmission consent … Read the whole story
As DirecTV offers another promotion for its Sunday Ticket offering, the company's top executive said Tuesday the NFL package is a customer attraction and … Read the whole story
It's iced tea season, and Lipton has teamed up with country artist Lady Antebellum for a new marketing campaign that attempts to leverage the … Read the whole story
Strong advertising revenue growth continues for the likes of Walt Disney's cable networks, as well as its broadcasting network for its fiscal second quarter. … Read the whole story
Social marketing firm Vitrue said it has expanded its relationship with NBC Sports, which will give it a role in facilitating social media operations … Read the whole story
The Nielsen-funded Council for Research Excellence (CRE) said it will look at ways to upgrade the diary measurement process - which continues in small … Read the whole story
In an Advertising Research Foundation presentation Wednesday, Horizon Media's top researcher Brad Adgate illustrated just how much ratings and costs have been moving in … Read the whole story
Is it possible the concept of truly commerce-enabled interactive television is nothing more than a myth? From my perspective -- specifically that of a … Read the whole story
Marketers aim to pick the right video advertising inventory. In that regard, Nielsen says the amount of national TV inventory rose 14% in 2011 … Read the whole story
The show isn't on the air yet. Yet there are protests in anticipation of Howard Stern's stint as a judge on NBC's top-rated summer … Read the whole story
Last week's jaunty episode, "At the Codfish Ball," got its name from a Shirley Temple movie in which the pint-sized star struts her stuff. … Read the whole story