TVBlog
It's an utter shocker that the Olympic events have no marketing logos visible during the action. Yes, it may be the only instance where the International Olympic Committee is leaving … Read the whole story
Nielsen has added a new layer to its cross-platform advertising measurements. "Nielsen Online Advertising Segments -- TV Viewing" will connect online and offline consumer … Read the whole story
Time Warner's Turner Broadcasting unit has bought sports site the Bleacher Report. BleacherReport.com, with 10 million unique visitors per comScore and a special emphasis … Read the whole story
The second quarter brought no relief for the newspaper business, judging by major publishers' weak earnings results. The Washington Post Co. announced that total … Read the whole story
The company says the new collection is a 50/50 cotton/poly blend developed for softness. Thus, the new effort, via AOR Richmond, Va.-based The Martin … Read the whole story
After dipping a bit in viewership toward the end of the first week of its London Olympics coverage, NBC picked up the pace on … Read the whole story
El Rey Network, the English-language cable channel targeting young Hispanics, has tapped former Telemundo executive Antoinette Alfonso Zel as CEO in advance of its … Read the whole story
Chobani has pulled an average score of 594 with its "Proudly With You" ad, which celebrates how the spirit and hard work of its … Read the whole story
- COMMENTARY
Well, well, well. It looks like the London Olympics might end up demonstrating - in a way that all the detailed viewing reports from … Read the whole story
- COMMENTARY
Cable executives and others may complain that the cost of sports networks puts undue stress on the average sports watcher, that the threat of … Read the whole story
