TVBlog
There's no sense for advertisers to ever be fully satisfied with the effectiveness of their messaging and tactics. So, they'll always be in search of more data and the end … Read the whole story
Looking to make its case that local TV time-shifted viewing is still going unaccounted -- and unpaid for by advertisers -- the TVB says … Read the whole story
NBCUniversal continues to ink sprawling carriage deals with distributors that include fees for local stations it owns, helping it cement a new revenue stream. … Read the whole story
TV gets more total consumer use than all other media -- but fragmentation of those audiences and multitasking make those results less clear. Read the whole story
Barnes & Noble brings the holiday wish list into the modern age via a new spot that shows off the "Catalog" and "Scrapbooking" features … Read the whole story
Just as the holiday movie season kicks into high gear, the cinema ad industry is unveiling its most substantive research to date showing that … Read the whole story
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Marketers are closely tracking two trends at the intersection of tablets and TV - consumers are using their smartphones and tablets to watch TV … Read the whole story
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We may sometimes forget that broadcast stations have certain Federal Communication Commission requirements when it comes to programming -- specifically children's "informational" and "educational" … Read the whole story
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From a marketing point of view, that's a rhetorical question. Read the whole story
