Though the wow moments are coming more frequently, every once in a while it bears stopping to marvel at the brilliance of the engineers working across the media space. Really, … Read the whole story
TiVo's audience measurement unit TRA has a deal to begin using Nielsen data in limited fashion. While TRA aims to link ad exposure with … Read the whole story
Television station-centric LIN Media has made its second digital marketing acquisition in a week. The Providence, R.I.-based TV group has bought a majority stake … Read the whole story
"It's impressive how much multitasking is increasing," says Francesco Venturini, broadcast lead for Accenture's media and entertainment group. "Many people [who are] in front … Read the whole story
The big "NCAA Men's Basketball Championship" game between Louisville and Michigan has gained better overall viewing results versus a year ago. The tournament's TV … Read the whole story
National Geographic Channel says interactive activity for its Sunday night programs has raised time spent with the network. Viewing time has been boosted by … Read the whole story
Fox as a cable network? If it goes in that direction some day, would it be a better network in terms of getting edgy … Read the whole story
Competing research seems to abound when it comes to the world of the second screen. While media multitasking grows, we also have the narrower … Read the whole story