The great Cablevision-WFSB dust-up in Connecticut is now in its third week. Accurate information about it is increasingly difficult to come by. But the gist of it is this: Meredith … Read the whole story
In an important vote of confidence for the Nielsen TV ratings rival, CBS has signed a contract to begin using Rentrak's "advanced demographics" ratings … Read the whole story
Pasadena, Calif. -- The CW continues to successfully broaden its programming from its mostly young-skewing female audience -- all good news for its young … Read the whole story
Jean-Briac (JB) Perrette has been named president of Discovery Networks International, replacing outgoing president Mark Hollinger, who announced his resignation in September. He will … Read the whole story
Although senior media executives say launching new media products and services will be big growth drivers this year, they also believe in four years' … Read the whole story
Teens' online use of tablets, smartphones and connected TVs is growing -- now it's up to some four hours a day. Time on tablets … Read the whole story
Planet Fitness is launching a campaign that continues to focus on the company's "No Gymtimidation" approach to working out. Four national TV spots created … Read the whole story
Coull, a video monetization platform for digital publishers, this week announced a partnership with LiveRail, a programmatic video advertising platform. Coull will put its … Read the whole story
This must have been one fun ad to shoot. Nissan Rogue launched a TV spot in Canada called "Winter Warrior" featuring a bevy of … Read the whole story
Gatorade launched a TV spot dedicated to Manning's accomplishment that shows snippets of his 51 touchdown passes so they appear as one single throw. … Read the whole story
Carl's Jr. launched a pair of TV spots promoting buns -- hot, freshly baked in-store, hamburger buns. But rest assured, it didn't stop the … Read the whole story
Maybe I exaggerate a little. But last year, 60% of the Super Bowl ads aired before the game rather than bank on the big … Read the whole story
Many marketers rely too heavily on YouTube to anchor their video strategy, focusing only on eyeballs and unified analytics. They are missing growing opportunities … Read the whole story
The day I found out I was pregnant, I started collecting Disney films on VHS. That went on for years, even into the DVD … Read the whole story
Nowthisnews.com is the fast news source, mainly for mobile users and especially for young mobile users who don't really want a lot of information. … Read the whole story
Craig Dubitsky says his personal mission in life is to elevate the everyday, to see the invisible and make it real. It's a lofty … Read the whole story
While there are undoubtedly reasons why we can expect the second screen environment to grow, there are others that have inhibited it to date. … Read the whole story
You'll forgive me, then, if I can't say with 100 percent certainty that one, I am awake and two, that I didn't hallucinate the … Read the whole story