Now, with Lopez, Connick and the returning Keith Urban taking control, "Idol" is all sweetness and light. Can a show of this kind thrive without an edge? The next few … Read the whole story
The battle over TV/media weather content is just beginning with new competitors ready to do battle -- stemming, in part, from DirecTV's recent fight … Read the whole story
Despite stiff competition and the rising cost of quality content, analysts expect Netflix to report strong fourth-quarter earnings next week. The streaming service has … Read the whole story
YouTube launched the Ad Blitz channel Friday, giving football fans a sneak peek at this year's Super Bowl XLVIII ads. The pre-game gallery features … Read the whole story
After a decade-long-plus run, "American Idol" has lost one of its major advertising sponsors: AT&T. A Fox spokesperson said there are no plans to … Read the whole story
Coldwell Banker is gearing up for the debut of a new ad during the Grammys by creating some pre-launch buzz. In advance of TV … Read the whole story
This year marks the 50th anniversary of Sports Illustrated's beloved Swimsuit Issue, and Time Inc. and NBC are going to celebrate the milestone with … Read the whole story
A picture is worth a thousand words and I wish the TV ad for the Nokia Lumia 1520 spent less time talking and more time highlighting … Read the whole story
Obviously, a lot of publishers are going to bend over backward to make sure their users know the video they're watching or content they're … Read the whole story
TV shows still need time to develop -- but TV viewers and marketers may not. Peter Duncan, creator/executive producer of Fox's new "Rake," said … Read the whole story
At the closing panel of Gridley & Company's 13th Annual Marketing, Internet, Financial Technology and Outsourcing Services Conference, I predicted that television advertising spend … Read the whole story
Please name your city -- or associated product -- in any connection with a major TV sports franchise. Any in-game branding opportunities? Read the whole story
Millennials don't just want new characters and plotlines they can relate to, but also a fundamental rethinking of content itself. But what are the … Read the whole story
In the past, consumers were forced to endure TV ads. But with viral video ads, consumers choose to watch and share them. That's a … Read the whole story