Fox earlier this week announced that it will telecast a three-hour live production of the musical "Grease" sometime during 2015. If all goes well this will undoubtedly be one of … Read the whole story
Moving to simplify the delivery of interactive advertising on cable systems, big cable TV operator Cablevision Systems Corp. has made a deal with ActiveVideo's … Read the whole story
Music to mobile media planners' ears, Hulu on Wednesday said it plans to stream select TV shows on mobile devices by the summer. Luring … Read the whole story
Placemedia, a TV ad exchange and subsidiary of Viamedia, on Wednesday announced the launch of a buy-side platform for local marketers. The new platform … Read the whole story
In a mixed decision, a federal judge ruled on Monday that online video company Hulu potentially violated a video privacy law by sharing information … Read the whole story
Time Warner revenues were 9% higher to $7.5 billion with net income at $1.3 billion, almost double that of its $754 million level in … Read the whole story
Conlon joined the organization in 1999 and is credited with revolutionizing how the Council communicates its messages. As a result of her efforts, the … Read the whole story
Moe's has invested in a "significant" national cable buy for a new 30-second ad that launched last week, and will run through May 18, … Read the whole story
The deal means Acura, which has backed the show exclusively for the past three seasons, will fund the production for four more seasons, or … Read the whole story
A&W Restaurants creates the world's longest hashtag. Nissan Pathfinder becomes a modern-day Noah's ark. Let's launch! Read the whole story
As more gets spent on original digital video, does the money come at the expense of original TV programming -- or from somewhere else … Read the whole story
Last week, when Sally mentioned that she'd stay at her prep school "till 1975 if that would put Betty in the ground," I thought … Read the whole story
It's been said that those who ignore the past are doomed to repeat it. This week, in "New Challenges Chip Away at Cable's Pillar … Read the whole story
El Pollo Loco took to social media, asking its more than 14,000 Twitter followers and 100,000 Facebook fans to express their passion for the … Read the whole story
Everyone's talking about the "second screen" phenomenon and "social viewing," but how exactly do you advertise stuff to TV watchers using social media? Domino's … Read the whole story
Eric Berger, EVP for digital networks and GM at Crackle, said up-top, "You're going to hear me talk alot about TV today," and trotted … Read the whole story
Is there such a thing as a "bad fan"? The New Yorker's Emily Nussbaum thinks so. In a widely discussed piece about "Breaking Bad" … Read the whole story