TVBlog
As we head into upfront week, NBC remains in the opening slot of the week -- Monday morning -- which on the upside means its audience will be relatively fresh … Read the whole story
Offering up a first-of-its-kind movie promotional deal, Turner Broadcasting and sister company Warner Bros. Pictures will be running a massive marketing deal for sci-fi … Read the whole story
Are TV news programming viewers different from other TV viewers -- and will they buy into more ad-related messaging? Latitude says viewers consuming TV … Read the whole story
For the first time since it began ranking the world's biggest media owners, Publicis' Zenith Optimedia unit says two Chinese companies have made its … Read the whole story
The U.S. cinema advertising marketplace is about to undergo a major consolidation, as the country's biggest cinema advertising network, National CineMedia, revealed that it … Read the whole story
PBS Digital Studios unveiled four new shows at its first NewFront event. The new offerings include "Frankenstein, M.D.," the first scripted series from PBS' … Read the whole story
Vevo is tapping the native ad specialists at Mirriad to mix brand messages into music videos. Kicking things off, Levi's is being featured in … Read the whole story
The series, "House of Gold," is a reality-TV spoof that features the adventures of the "Gold sisters" - three Pretzel Thins who made a … Read the whole story
Bowling isn't exactly an extreme sport; it's not sexy, doesn't involve bungie cords, BMX bikes, skateboards, or various aerial acrobatics. It's the sport of … Read the whole story
Starburst candies are juicy, but just how does it happen? Magic? A little man with a flavor injector? Tiny jets? In one of two … Read the whole story
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Is TV dead? AOL asked this provocative question in a recent display ad. We didn't necessarily get an answer -- just a link to … Read the whole story
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Tesla, the upscale all-electric car brand, sells its cars directly to the public. It doesn't have an independent dealership system as part of its … Read the whole story
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Chris Lennon, CEO of MediAnswers, is deeply involved in CIMM's Cross-Platform Asset Identification initiative, which seeks to create industry standard asset identification for both … Read the whole story
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With the explosion of smartphones and digital tablets and the steady rise of Internet-connected televisions, gaming consoles, and more, consumers are increasingly watching online … Read the whole story
COMMENTARYOnline video is a staple in consumers' lives -- and advertising has followed suit -- but Todd Krizelman, CEO of MediaRadar, believes the hype … Read the whole story
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With a strong millennial and Hispanic base, Vevo is a music powerhouse and at its NewFront, it let advertisers know it. Read the whole story
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At its NewFronts presentation, PBS Digital made it crystal clear it came to play in the digital space, where, it appears, it's already gained … Read the whole story
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As social media has become ubiquitous in contemporary culture, it was pretty much inevitable that kids would get involved, raising concerns about exposure to … Read the whole story
