TVBlog
by Ed Martin
The passing yesterday of beloved "Brady Bunch" star Ann B. Davis brings all sorts of memories to mind for people lucky enough to have grown up during the Television Generation. … Read the whole story
by Joe Mandese
As part of a broader push to include mobile users in its TV and digital video ratings estimates, Nielsen this month will begin recruiting … Read the whole story
by Wayne Friedman
Which were the biggest Twitter TV-related winners this past TV season? The Super Bowl on Fox in February reached 15.3 million people on Twitter, … Read the whole story
by Laurie Sullivan
Start-up Revelens plans to release a video player that bookmarks clips which turn into ads that click through to brand landing pages. Founder Lucas … Read the whole story
by Laurie Sullivan
Hotwire will launch a nationwide branding campaign earmarked at $40 million for the year. Spots begin airing Monday on more than 30 cable networks. … Read the whole story
by Karl Greenberg
Volkswagen of America, Inc. is touting the 2015 Golf GTI performance variant via a partnership with video-camera GoPro and Tanner Foust, a well-known stunt … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Years from now, with perhaps a diminished TV pilot season, might the upfront marketplace also be smaller? Kevin Reilly, outgoing chairman of Fox Entertainment, … Read the whole story
COMMENTARY
by Mark McLaughlin
A recent column by Dave Morgan about the growing complexity of the digital media industry inspired me to weigh in on how it is … Read the whole story
COMMENTARY
by Ronnie Lavi
The dominant metric in digital video is the almighty completion rate. If the viewer watched my 30 second ad to completion, the brand message … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
BuzzFeed has become the latest online publisher to finesse the way it describes native advertising, making it crystal clear that it wants to be … Read the whole story