The CW last Monday tried something interesting. As part of its original summer programming initiative, which is heavy with comedy, The CW debuted two new scripted comedies, both imports from … Read the whole story
Fox had a difficult 2013-2014 season, but logged a major portion of its upfront revenues attached to C7 metrics. However, media agency estimates are … Read the whole story
Online video startup FilmOn X is now arguing that it's entitled to a compulsory license to broadcast television shows. FilmOn X, backed by billionaire … Read the whole story
Don't look for major changes among TV consumers with regard to TV equipment anytime soon. New research finds that 83% of adult broadband users … Read the whole story
Digital marketing continues to grow for TV marketers when it comes to tune-in promotion for TV shows. One major benefit is that digital tune-in … Read the whole story
Video ad tech company Tremor Video on Monday announced it will run a pro bono campaign to educate the industry on video viewability standards. … Read the whole story
Rosetta Stone's new, integrated campaign is a big departure from anything the company has done before for at least one big reason: it's about … Read the whole story
Exit light, enter night, take my hand...off to never-never land. Yes, Scion is partnering with the Sandman, Metallica's guitarist, frontman Kirk Hammett -- a … Read the whole story
CBS might consider buying CNN -- should it be available as a result of a possible sale of Time Warner to 21st Century Fox. … Read the whole story
The following is a transcription of a telephone call September 26, 2014 between William J. Baer, assistant attorney general, Antitrust Division, U.S. Department of … Read the whole story
Action, scene... and cut! Microsoft now realizes that participating in the TV game isn't its thing. In the middle of some 18,000 worth of … Read the whole story
As advertising budgets shift from TV to online, there has been a lot of excitement about what digital video can accomplish. With tools that … Read the whole story
According to global research consultancy TNS, adults around the world remain hooked on TV, but the consumption habits of content-hungry viewers are changing rapidly. … Read the whole story