TVBlog
You can hardly blame Fox for continuing with "American Idol," which starts its 14th incarnation on Wednesday night. The show is the mother of all talent-reality shows, and Fox must … Read the whole story
The new college football playoffs and an opening NFL wild card game rocketed ESPN to new levels over the weekend. Although a blowout victory, … Read the whole story
Hallmark Channel and Hallmark Movie & Mysteries have been posting recent strong advertising results -- all despite a generally weak current TV ad market. … Read the whole story
Viewers of the New Year Day's Sugar Bowl game were treated to an interesting cross-platform real-time advertising event courtesy of Allstate Insurance Co. and … Read the whole story
The brand reported that it will also be a presenting sponsor of various NFL Network shows, and activate NFL.com takeovers, and that it plans … Read the whole story
For better or worse, younger consumers are more able to form meaningful relationships through digital channels. In fact, more than one-third of this demographic … Read the whole story
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Nicholas Carlson, author of "Marissa Mayer And The Fight to Save Yahoo," reports that Yahoo CEO Marissa Mayer had toyed with the idea of … Read the whole story
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At the CES show, the online pay service and some manufacturers announced Netflix will begin giving its stamp of approval - "Netflix recommended TV" … Read the whole story
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This will be my third digital video holiday wish-list column. Technology has made gift-giving especially fraught in the last few years, because our digital … Read the whole story
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Multiple platforms are more than a media buying challenge; they are a creative opportunity to leverage convergence culture and the consumer's ability to create … Read the whole story
