Who will slow-jam the news for us now? Perhaps not your fun-loving network anchorman, now that the suggestion has been made in a prominent magazine that the concept of a … Read the whole story
CBS' digital Web-based TV service, CBS All Access, has signed a number of deals with its traditional TV affiliates. Twelve TV station groups in … Read the whole story
Sinclair Broadcast Group and Visible World will work on a programmatic system to aggregate impressions across Sinclair's 161 stations. The platform called Audience Network … Read the whole story
Growing over-the-top TV services could hit 100 million global subscribers this year. New research from Ovum says that OTT services will get into 6% … Read the whole story
Marketers from all corners of the ad industry are turning to programmatic ad technologies, and as we move closer toward the Internet of Things, … Read the whole story
Non-official sponsor McDonald's proved to be the most "consumed" and "seen" brand in association with March Madness, according to research from Amobee Brand Intelligence, … Read the whole story
It's the first new client win for UEG since the formation of the joint venture agency last year by Edelman and United Talent Agency. … Read the whole story
Vodafone jumped to second place, bumping McDonald's down to third in the global brands ranking. Pepsi and Movistar rank fourth and fifth, respectively, followed … Read the whole story
In the pickup truck category, Ford wins a Brand Image award for best overall truck for its F-Series line. Ford has now been ranked … Read the whole story
The coming onslaught of over-the-top TV services would seem to finally bring "disruption" to the long-time content and pay TV provider model. Still, looking … Read the whole story
Consumer use of connected TVs is continuing to grow quickly. More than 22 million so-called smart TVs are now in broadband homes, a big … Read the whole story
"Pulp Fiction" had many great scenes between Jules and Vincent in Quentin Tarantino's classic film. In the above scene, Vincent, played by Travolta, talks … Read the whole story
With March Madness officially over, data from ad campaigns run during the games is now rolling in. Extreme Reach, a Needham, Mass. digital media … Read the whole story
If more than half of all Web content is consumed on a mobile device, why does the channel only get just under a quarter … Read the whole story
The video world is abuzz about YouTube's plan to start a premium, commercial-free pay YouTube, possibly starting this year. If you have 1 billion … Read the whole story