In a now-infamous story, Walt Disney announced his idea for producing the first full-length animated movie and then acted out the entire movie -- what would become "Snow White and … Read the whole story
comScore, which holds its annual industry summit in New York Tuesday, this morning announced the rollout of a cross-platform audience measurement service combining TV … Read the whole story
Some pay TV providers are better at attracting OTT subscribers than others. That includes Time Warner Cable, Cablevision systems and Cox Communications. A study … Read the whole story
A report from business researcher IHS says there was an 8% drop in year-to-year TV shipments in the second quarter, to 48 million sets. … Read the whole story
The U.S. had the highest percentage of cord-cutters -- 7% -- while Germany, France, China and India had only 2% of cord-cutting customers. The … Read the whole story
Global ad growth is now pegged at 4%. Spending growth in North America will lag the global pace this year -- at 3.5% -- … Read the whole story
With all the talk about TV station group mergers (Meredith and Media General), as well as TV distribution mergers (DirecTV and AT&T), some might … Read the whole story
Let's say you're a brand. We don't have to convince you that you need a video strategy, right? You have one -- surely. And … Read the whole story