Television News Daily
Monday, September 21, 2015
  • Do More TV Commercials Equal More Marketers' Site Visits?

    The Video Advertising Bureau, a trade group of major TV network groups, says a study of 125 brands in six categories -- restaurants, retail, … Read the whole story

  • Carat Cuts 2015 Global Ad Spend Forecast

    Overall growth has been reduced to 4%, which is in line with other recent agency forecast downgrades. But Carat, part of the Dentsu Aegis … Read the whole story

  • Newspapers Leapfrog TV, Offer 'Ad Ratings'

    Advertisers still may not have ratings for their ads on television and other media, but now they have them for newspapers. Nashville-based Coda Ventures … Read the whole story

  • Google Dominates Advertiser 'Experience,' Distances Itself From Rest Of Media Pack

    When it came to search engines, Google's engineers won by creating the definitive user experience. Now Google's ad team is doing the same with … Read the whole story

  • Editor's Note: Call for Entries for 'Agency of the Year Awards'

    MediaPost is seeking nominations for MEDIA magazine's annual 'Agency of the Year Awards. If you would like to nominate any agencies/agents in the following … Read the whole story

  • CNBC Next Up For GOP Debate Ad Bonanza

    Good luck, CNBC: Now it's your turn to pull in those soaring prime-time viewing numbers and big advertising dollars from the next Republican Presidential … Read the whole story

  • Programmatic TV: Lines Of Demarcation

    Spain. July 2, 1494. A stone-cold morning. Spanish King Ferdinand II complains to his queen, Isabella: "The Portuguese. Always the Portuguese." Isabella munches on … Read the whole story

  • Live Streaming Is No Game Changer

    New data from Hub Research shows how dramatically online viewing habits are changing, but one relatively new obsession--live streaming--apparently impresses the video industry more … Read the whole story