Isn't life complicated enough already? Apparently it's not -- at least for the creators of two new fanciful dramas premiering Monday night to officially kick off the new fall season. Read the whole story
The Video Advertising Bureau, a trade group of major TV network groups, says a study of 125 brands in six categories -- restaurants, retail, … Read the whole story
Overall growth has been reduced to 4%, which is in line with other recent agency forecast downgrades. But Carat, part of the Dentsu Aegis … Read the whole story
Advertisers still may not have ratings for their ads on television and other media, but now they have them for newspapers. Nashville-based Coda Ventures … Read the whole story
When it came to search engines, Google's engineers won by creating the definitive user experience. Now Google's ad team is doing the same with … Read the whole story
MediaPost is seeking nominations for MEDIA magazine's annual 'Agency of the Year Awards. If you would like to nominate any agencies/agents in the following … Read the whole story
Good luck, CNBC: Now it's your turn to pull in those soaring prime-time viewing numbers and big advertising dollars from the next Republican Presidential … Read the whole story
Spain. July 2, 1494. A stone-cold morning. Spanish King Ferdinand II complains to his queen, Isabella: "The Portuguese. Always the Portuguese." Isabella munches on … Read the whole story
New data from Hub Research shows how dramatically online viewing habits are changing, but one relatively new obsession--live streaming--apparently impresses the video industry more … Read the whole story