Television News Daily
Monday, January 11, 2016

TVBlog

Yahoo's Broken Promises: Shows Announced Last Spring Never Happened
by Adam Buckman, Featured Columnist

Doesn't the ad industry ever get weary of the BS they hear at the Upfronts and NewFronts? It's true that most of the TV networks and Web sites make their … Read the whole story

  • Super Bowl Revs In 2016 Could Top $400 Million
    by Wayne Friedman

    With commercials priced at almost the $5 million mark for a 30-second commercial, the big sport event on CBS on February 7 could hit … Read the whole story

  • TV Ad Demand Falls In December, Prices Too
    by Joe Mandese

    National TV ad prices followed a seasonal downward adjustment in December, the last month of the fourth-quarter holiday shopping season. Prices fell 17 points … Read the whole story

  • 4C Adds Display, Search Campaign Management To Programmatic Product
    by Felicia Greiff

    Data science and media tech company 4C announced new capabilities for its TV Synced Ads Product at CES yesterday. Read the whole story

  • Digital Engagement Index
    by Erik Sass

    Hulu ended the week at No. 3 on the leaderboard behind NFL and Lego. Trailer releases for 'The Path' and '11.22.63' supported a 126% … Read the whole story

  • COMMENTARY
    Trimming The Cable Network Fat: Fewer Commercials At Turner And Viacom
    by Wayne Friedman, Staff Writer

    Viacom and now Turner are set to significantly reduce their advertising loads on some key networks -- cutting back on the on-air commercial clutter … Read the whole story

  • COMMENTARY
    The FA Could Learn From Biz Stone's Prediction On Good Deed Marketing
    by Sean Hargrave, Staff Writer

    FA can't compete with the Premier League on money, so marketing success has to be spreading good news on facilities and participation. Read the whole story