In "The Catch," premiering Thursday night on ABC, mere computers are not enough. The con artists of prime-time TV use sophisticated cyber methods to separate marks from their billions. Read the whole story
Over-the-top (OTT) has emerged as the fastest-growing segment of video advertising views, according to the latest edition of Magna Global's Media Economy Report. The … Read the whole story
TV usage fell in February -- with overall over-the-top internet TV viewing continuing to rise rapidly. Internet-connected device viewing continues to grow quickly on … Read the whole story
TV consumers who do not multitask while watching TV are now a tiny minority. More than 90% of U.S. consumers are now multitasking while … Read the whole story
Michael Zimbalist, a pioneer in Internet publishing and advertising, has joined Simulmedia as chief marketing officer. Zimbalist, who most recently was senior vice president-advertising … Read the whole story
Video ad-tech company Unruly and Videology announced a partnership Wednesday that opens up Unruly's "In-Article" and native "In-Feed" video inventory to Videology platform users … Read the whole story
The pest control market can be boring and predictable, which is why U.S. Pest Protection and its agency Bohan Advertising are introducing a whimsical … Read the whole story
Netflix earned the No. 7 spot on the leaderboard following the announcement of the May 27 release date for comedy movie, 'The Do-Over'. Netflix's … Read the whole story
Worries about media consolidation continue. But perhaps this is more about just TV network-based companies buying similar groups. A merger of movie studios -- … Read the whole story
Adobe's new cloud based Primetime analytics will create precise recommendations that can direct viewers and advertisers to targeted content, using what it claims are … Read the whole story
The relentless rise of Donald Trump has thrown the Republican party into complete disarray. Potential outcomes for the core of the GOP are looking … Read the whole story