Television News Daily
Tuesday, May 3, 2016
  • TV Ad Market Forecast To Wane Post-Olympics

    Bernstein Research says TV advertising will weaken after big ad spending following NBC's Rio Summer Olympics in early August. Despite estimates of a strong ... Read the whole story

  • Nexstar Core Ads Up, Political Advertising Strong

    Core advertising grew 7.6% to $129.2 million -- with local advertising revenue growing 11% to $93.8 million. Nexstar also benefited from strong political advertising, ... Read the whole story

  • Coldwell Banker Defines Home As 'Awesome'

    "It's the first time we've built a full campaign using user-generated video, so this campaign is unlike anything we've ever done before," David Marine, ... Read the whole story

  • Toyota Renews Partnership With VH1

    Music is a powerful platform for reaching consumers, predominantly Millennial and multicultural audiences, Steve Appelbaum, national manager, engagement marketing, Toyota Motor Sales, tells "Marketing ... Read the whole story

  • NewFronts: Virtual Reality, BuzzFeed Reality And Gender Equality

    The first day of digital's NewFronts showed the growing marketing push for virtual reality content. plus interesting takes on gender issues and why traditional ... Read the whole story

  • Is True Widespread TV Cord-Cutting Here?

    Many pay TV providers have been dinged from cutting back on traditional TV cord-cutting. But it is not always a solid declining trend line. Read the whole story