Both Janis Joplin, who died of a drug overdose in 1970 at age 27, and Joan Baez, who turned 75 on Jan. 9, get the PBS treatment this week in … Read the whole story
Bernstein Research says TV advertising will weaken after big ad spending following NBC's Rio Summer Olympics in early August. Despite estimates of a strong … Read the whole story
Core advertising grew 7.6% to $129.2 million -- with local advertising revenue growing 11% to $93.8 million. Nexstar also benefited from strong political advertising, … Read the whole story
"It's the first time we've built a full campaign using user-generated video, so this campaign is unlike anything we've ever done before," David Marine, … Read the whole story
Music is a powerful platform for reaching consumers, predominantly Millennial and multicultural audiences, Steve Appelbaum, national manager, engagement marketing, Toyota Motor Sales, tells "Marketing … Read the whole story
The first day of digital's NewFronts showed the growing marketing push for virtual reality content. plus interesting takes on gender issues and why traditional … Read the whole story
Many pay TV providers have been dinged from cutting back on traditional TV cord-cutting. But it is not always a solid declining trend line. Read the whole story