TVBlog
This must be one of the most grating 30 seconds of advertising ever seen on tv and raises more questions than it answers -- most notably, what is Kars4Kids, and … Read the whole story
The company announced three new long-form programs, and promoted its short-form news videos for their storytelling qualities, their appeal to Millennials and their availability … Read the whole story
In the midst of a big election year -- and Summer Olympics to come -- U.S. TV stations are poised to see strong double-digit … Read the whole story
Tribune Media's core advertising made small gains in its first-quarter reporting period. But, as with other TV station groups, it made bigger revenue leaps … Read the whole story
The #DineandDrink ad is being aired through June 19 on Millennial-centric programming on Adult Swim and ESPN, CBS's "The Late Show with James Corden," … Read the whole story
"We've boiled it down to 'When your equipment doesn't work, it ruins your day,'" Anthony delVecchio, management supervisor at agency Marcus Thomas (which developed … Read the whole story
The multiplatform campaign includes TV, print and digital executions that highlight the vehicle's innovative new styling and advanced features while communicating how the 2016 … Read the whole story
Fullscreen announced new organizational divisions at NewFronts, offered some new ad packages and said it will start an influencer-based strategy to get millennial parents Read the whole story
Ad tech firm AppNexus on Tuesday said it's making its streaming data feature available on a limited basis, and maintains that it is more … Read the whole story
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If you are a pharmacist, chances are you aren't buying brand-name aspirin.You are going with the generic, white-label stuff because, for many, aspirin is … Read the whole story
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Visual marketing through traditional media remains an important part of automotive marketing (it's hard to watch even just an hour of television without coming … Read the whole story
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With "Better Call Saul" back on hiatus, FX's "The Americans" is arguably the best TV show currently delivering new episodes. Yet as much as … Read the whole story
Partially in reaction to the agency's media buyers professing dissatisfaction with TV's dwindling ratings and its seeming inability to adjust rates accordingly, Magna Global, … Read the whole story
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As streaming has become more mainstream, its content seems less innovative and more cookie-cutter. Read the whole story
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Going back to the presidential election in 2000, digital media have been steadily ingrained into political marketing strategies. We had the email election in … Read the whole story
