David Letterman and Jay Leno are reemerging next week to return to the tube -- Letterman for a rare interview and Leno for the second season of his CNBC series … Read the whole story
Viacom is moving earlier than other networks in inking its upfront TV advertising deals. This year is estimated to be slightly stronger in terms … Read the whole story
Recent increased TV spending -- after a period of decline -- was a key factor in driving sales for a dozen major advertisers, according … Read the whole story
GroupM's Modi Media took center stage on Friday at MediaPost's TV Insider Summit, where Jamie Power, Modi's managing partner, spoke about the need for … Read the whole story
WPP/GroupM's Jamie Power says she doesn't like using the word "programmatic" to describe the programmatic part of what her agency does. "High-indexing" explains what … Read the whole story
Jamie Power, managing partner of Group M's pure-play addressable TV unit Modi Media, says the addressable TV business is growing. One-third of all TV … Read the whole story
While agencies and brands are investing more heavily in OTT platforms, don't expect any kind of "5% solution," at least not anytime soon. The … Read the whole story
"We don't even call it TV," said Keith Pieper, vice president-technology at IMM, speaking at the opening panel of MediaPost's TV Insider Summit. Talking … Read the whole story
Earlier this year, CNET launched a new auto destination site called Roadshow. The highly visual vertical offers consumers car reviews, buying advice and articles … Read the whole story
The Interactive Advertising Bureau reported Thursday that U.S. Internet ad revenue reached a new high. Earnings came in at $15.9 billion in first-quarter 2016, … Read the whole story
The whole issue of agency kickbacks from media companies now comes right in the middle of the TV upfront market negotiations. The Association of … Read the whole story
Skeptics suggest Trump's enormous use of earned (free) media has obviated political ads, while others suggest the presumptive GOP nominee's widespread TV exposure spurred … Read the whole story