Television News Daily
Tuesday, July 5, 2016
  • Global Pay TV Grew Slowly In Early 2016

    In the U.S., pay TV continues to show weak or no growth, but the Asia-Pacific region continues to be the fastest-growing market with 5.35 … Read the whole story

  • Cadillac Expands 'Dare Greatly' Effort

    "At the core, the campaign speaks to passion -- a universal mindset that is relevant to various audiences, including Generations X and Y," Cadillac's … Read the whole story

  • Dinty Moore Tries to Turn 'Lumbersexuals' Into Lumberjacks

    The plan is to have them compete in the Stihl Timbersports U.S. Pro & Collegiate Championships, known as "the Olympics of timbersports." Competitions include … Read the whole story

  • Nielsen's Netflix Ratings Finally Arrive: Big Yawn?

    Nielsen has finally released viewing data for some Netflix programs. And guess what? The numbers are pretty much what one might have expected. Read the whole story

  • Updated Results On 'Equitable Optimization' Broadcast TV Test

    A four-week test by U.S. International Media (USIM) using equitable optimization for a retail client resulted in average ratings indexing at 130.5% - a … Read the whole story

  • Travelers Voice Their Desires About In-Room Entertainment

    New research examines the role of in-room TV and entertainment systems in meeting the needs of today's evolving traveler. Read the whole story

  • How Television Exacerbates Class Conflict

    Television has been widely blamed ---rightly, in my opinion -- first, for making the Trump nomination possible and then for making it inevitable. Starting … Read the whole story