TVBlog
by Adam Buckman, Featured Columnist
Does "Hairspray" have what it takes to topple "The Sound of Music"? That has become the eternal question every December as NBC prepares to mount another musical with the word … Read the whole story
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by Wayne Friedman
CBS continues to be more optimistic about broadcast TV ad spending next year -- forecasting flat revenues versus 2016. Other media estimates have projected … Read the whole story
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by Wayne Friedman
Traditional TV networks/producers are seeing continued growth in long-form content for digital media -- on laptops/computers, connected TV and even smartphones. Time spent watching … Read the whole story
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by Wayne Friedman
Video marketing platform Innovid says its new integrated marketing cloud technology will offer better personalized video ad consumption, with a new marketing cloud suite … Read the whole story
by Aaron Baar
"When the Internet goes down, that's when s-t gets dark." Luma's product can keep one's family protected from an array of issues, ranging from … Read the whole story
by Tanya Gazdik
Dunkin' Donuts has signed its first national sports league partnership and becomes the official U.S. coffee, donut and breakfast sandwich of the National Hockey … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
FCC Commissioner Michael O'Rielly slams the agency for its recent "attempt to intimidate providers in order to shut down popular offerings to consumers." Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Imagine if CNN, MSNBC, or Fox News Channel publicly attacked one of its on-air advertisers, say GEICO, Quicken Loans, or UnitedHealthCare, because those marketers … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Unruly, the ad tech company, says the John Lewis ad, #BusterTheBoxer is the more shared commercial of 2016. Read the whole story
COMMENTARY
by Ben Plomion, Op-Ed Contributor
Ad-tech players are already speculating on what 2017 may hold for one of the most dynamic technologies in our industry: programmatic. Read the whole story