TVBlog
The biggest problem with the Pepsi protest ad was its choice of "star," Kendall Jenner. Among other gross impressions, the "spot" positioned this pouty-faced Kardashian as the face of resistance … Read the whole story
Brands that pulled out as "The O'Reilly Factor" advertisers saw an average lift in digital content engagement of 141%, according to Amobee. Read the whole story
NBCUniversal is opening up its pocketbook to capture the consumer all day. The network now guarantees $1 billion in inventory across the whole portfolio … Read the whole story
A consortium of eight network TV programmers calling itself the Advanced Target Standards Group, led by programmatic platform for audience-based TV advertising clypd, has … Read the whole story
Matter More, a new advanced media startup founded by former Publicis and Starcom advanced TV specialist Tracey Scheppach, Wednesday announced a deal with cross-screen … Read the whole story
- COMMENTARY
As Twitter did a year ago, Amazon will run Thursday night games alongside CBS and NBC, sharing the traditional linear TV package of games. … Read the whole story
One of the goals of the Motor Trend OnDemand app is to convert some of the brand's 4 million YouTube subscribers to SVOD subscribers. … Read the whole story
Streaming video distributor FilmOn is asking an appeals court to reconsider its ruling that the company isn't entitled to a cable license. Read the whole story
