Television News Daily
Wednesday, May 3, 2017

TVBlog

Megyn Kelly Holds The Cards As She Begins Takeover Of NBC News
by Adam Buckman, Featured Columnist

The careful stage-managing of the Megyn Kelly era at NBC is now underway. The real challenge for NBC News: Turning Kelly into a real newsperson. Read the whole story

  • National TV Viewership Dips, Sports Holds
    by Wayne Friedman

    Overall, year-to-year, Disney commands a 35% share of all national sports viewing; NBCU, 14%; CBS, 13%; and Fox, 11%. Read the whole story

  • National CineMedia Partners With Mediaocean For Ad Buys
    by Tobi Elkin

    National CineMedia (NCM) said it partnered with ad tech firm Mediaocean to enable agencies to implement convergence buys with NCM's video cinema advertising inventory … Read the whole story

  • Appeals Court Sides With CNN In App Privacy Battle
    by Wendy Davis

    An appellate court has ruled in favor of CNN in a dispute over whether its iTunes app violated a federal privacy law. Read the whole story

  • M&M's Sponsors Multiple 'Red Nose Day' Promos, NBC Shows
    by Karlene Lukovitz

    In the lead-up to the third annual Red Nose Day America, set for May 25, the candy brand will roll out a special vending … Read the whole story

  • Top Selling Liqueur Jagermeister Unveils First Major Rebrand
    by Larissa Faw

    Developed with its lead advertising agency, Opperman Weiss, the "Be the Meister" platform encourages consumers to be "meisters" of their own lives, with the … Read the whole story

  • COMMENTARY
    Traditional New Media Sees Uptick In Brand Equity
    by Wayne Friedman, Staff Writer

    President Trump rails against the press, his rants have have unintended consequences: Many companies have posted big gains in viewing/readership and advertising, and now, … Read the whole story