Television News Daily
Monday, May 8, 2017
  • Sinclair Broadcasting Offers Nearly $4 Billion To Buy Tribune Media

    The massive $3.9 billion deal would add 42 television stations in 33 markets to the Baltimore-based Sinclair's 173 TV stations in 81 markets, which … Read the whole story

  • More Millennials Likely To Cut TV Service

    A new study finds current cord cutters have risen to 6% in 2016 from 3% in 2013. The top reason for cutting the cord … Read the whole story

  • M&M's Debuts First TV Ad For New Caramels Variety

    The campaign will also include print and out-of-home advertising, according to a brand rep. M&M's has been helping to stoke the anticipation with teasers … Read the whole story

  • For Samsung, Real Life Means Lots Of Laundry

    "Through all these interactions and course of life, you're going to get dirty," sats Katie Cheng, vice president of home appliance marketing for Samsung … Read the whole story

  • 'The Handmaid's Tale': The Fruit of Hulu

    "The Handmaid's Tale," a phenomenal drama now streaming on Hulu.com, looks to be the service's breakout hit, just as "Mad Men" put AMC on … Read the whole story

  • Binge-Watch, Cancel, Repeat

    Nearly one-third of free trials of streaming video-on-demand services turn into paid subscriptions. That's supposed to be a pretty good conversion rate, but try … Read the whole story

  • Nielsen Offers Owned and Organic Social TV Measures

    The Nielsen launch of enhanced capabilities within Social Content Ratings, supports the analysis of owned and organic activity within the total social TV conversation … Read the whole story

  • Newsy Gets The Big Picture, In The Living Room

    For a place like Newsy, the Scripps-owned video news outlet that presents on Monday at NewFronts, the up cycle in news comes as viewers … Read the whole story

  • 4 Ways To Enhance Video Advertising

    Pouring resources into video and then relying on only one marketing channel to disseminate it isn't nearly as effective as using multiple distribution channels. Read the whole story