Much of this Sinclair deal looks good on paper -- but only if one believes deeply that the local TV business will still exist, or at the very least, be … Read the whole story
Veteran media-buying and selling executive Marianne Gambelli will be taking over as president of advertising sales at Fox News Channel and Fox Business Network. Read the whole story
Revenues for the Texas-based TV station group grew 111% to $540.3 million for the first quarter, due to the completion of its Media General … Read the whole story
Discovery's stock drifted lower on Tuesday, stemming from financial results that were somewhat less than expected. Discovery grew 1% to $405 million, with international … Read the whole story
According to data intelligence platform Pixalate, 51% of connected TV and over-the-top (OTT) ad impressions (all formats) served programmatically were fraudulent in Q1 2017. … Read the whole story
"The tagline in the co-branded spot was specifically created for this piece of content," Autotrader's Jessica Stafford tells "Marketing Daily." Read the whole story
Created in partnership with Endemol Shine Latino, "Love Clicks 24/7" will combine live 24/7 video streaming footage with competitions, which are specifically designed to … Read the whole story
In the wake of the big potential $4 billion Sinclair and Tribune Media deal, you might hear the one loaded word that gets everyone … Read the whole story
As advertisers fret over brand safety Trusted Media Brands tells NewFronts buyers they've got their backs with well-done, not crazy offerings that deal with … Read the whole story