TVBlog
Stephen Colbert's claim of an "exclusive" interview with Anthony Scaramucci lasted just shy of 12 hours -- until the moment George Stephanopoulos announced he would interview "The Mooch" a day … Read the whole story
National TV ad revenues were down 1% in Q2 -- an improvement from the 3% decline in Q1 -- yet challenges remain. Read the whole story
With Facebook's much-anticipated announcement of its Watch product, the social media giant is moving into TV-like content with the creation of a video tab" … Read the whole story
Snap failed to meet analyst expectations for the second straight quarter, although daily active users and ad spend grew. Tie-ins with Time Warner and … Read the whole story
In recognition of the shift from data- to "people-based" targeting/marketing, MediaPost is launching the "People-Based Marketing Awards." These are editorially derived awards, selected by … Read the whole story
- COMMENTARY
The mostly under-the-radar NBCUniversal subscription video-streaming service for comedy content is closing by year's end. The company gave no reason for the decision. The … Read the whole story
- COMMENTARY
In the 1970s and '80s, agencies would seek to fulfill client business and marketing goals on TV by grouping prospects into broad descriptions of … Read the whole story
