In "The Good Doctor," the entire drama hinges on the audience believing an autistic man is reliable enough to join the surgical staff of a major (fictional) hospital in California. Read the whole story
Media stocks grew somewhat, despite concerns over future pay TV distribution disruptions the week before and rumblings in the broader stock market over confrontations … Read the whole story
Fizziology tracks every major film and TV show to contextualize social media data performance. MarketCast does TV/film concept and positioning studies, exit polls and … Read the whole story
Paul Donato, a long-time media researcher who most recently was chief research officer of Nielsen, has been named chief research officer of the Advertising … Read the whole story
During violent protests, when it was made clear to Americans who the "enemy" is, President Trump's 2020 reelection campaign released a new ad -- … Read the whole story
The U.S. ad market expanded more than 5% during the second quarter, despite "mass market weakness" and declines in some major national media, according … Read the whole story
Major publishers, like Hearst and Conde Nast, are already cranking out new shows and other programming for Watch, which Facebook hopes will rival YouTube, … Read the whole story
There is an optimal allocation that advertisers should endeavor to strike with digital and TV budgets. The hyped-up rivalry between TV and digital is … Read the whole story
Forty-eight hours late, President Trump found specific words to address the violent protests in Charlottesville, where one person died and 19 people were injured. … Read the whole story
Longtime digital video marketers moving to linear TV video have an unusual creative task — especially for companies with a more business-to-business emphasis. 1000bulbs.com … Read the whole story