Television News Daily
Friday, January 5, 2018
  • Cross-Platform Video Buying Is Slow Moving

    A study noted that two-thirds of marketers will increase spending -- slightly -- from 16% to 19% of overall media spending going to cross-platform … Read the whole story

  • Streaming Hours Up Over 100% In 2017, Study Says

    The number of hours consumers spent streaming over-the-top video was up more than 100% in 2017 compared to the prior year, according to Conviva, … Read the whole story

  • Forecast: Digital Ad Media To Climb 17% in 2018, Traditional Media Dips

    The overall U.S. advertising market will improve 6.7% this year, up from a 2.5% increase in 2017. U.S. advertising gains are expected around the … Read the whole story

  • Hulu Promotes Julie DeTraglia To Head Of Research

    Hulu has named Julie DeTraglia vice president and head of research for the over-the-top video company, unifying all of its research teams under one … Read the whole story

  • Ace Metrix Finds Most Impactful Ads Of 2017

    Here's a list of the top five ads in each of three segments: Most Heartfelt, Funniest, and Weirdest. Ace says the ads "distinguished themselves … Read the whole story

  • Fox Is 'Business As Usual' In Near Term

    "The network will continue to do entertainment programming," says Dana Walden, co-chair of Fox Television Group, speaking at the Television Critics Association press tour … Read the whole story

  • Alphonso Uses Smartphone Microphones To Gather TV Viewing Data

    Tech company Alphonso TV is in the spotlight this week, following a report about the company's ability to "listen" to the tv shows and … Read the whole story

  • Password? Who Cares?

    It seems a little a paradoxical to have streaming services say, "Yeah, go ahead and share our content," then say they want more revenue … Read the whole story