TVBlog
by Adam Buckman, Featured Columnist
The well-heeled and tuxedo-ed honchos of NBC News and MSNBC partied the night away in high style at their very own Versailles. Read the whole story
-
by Wayne Friedman
Cord-cutting is an issue in 13 countries, but the U.S. has the biggest drop. IHS Markit says further cord-cutting will gain steam in North … Read the whole story
-
by Alex Weprin
In its programming, the company leaned into its strengths: sports, built around Yahoo Sports; news, built around HuffPost; and personal finance, built off Yahoo … Read the whole story
-
by Alex Weprin
The solution gives subscribers targeting of digital audiences based on their interests, lifestyle and behavior, in addition to more traditional demographics like age and … Read the whole story
by Alex Weprin
BBC News framed itself as a place where marketers and consumers can find a trustworthy environment in a media landscape littered with doubt, skepticism … Read the whole story
by Sara Guaglione
The 'Wired' channel will launch later this year, while the channels for 'Bon Appetit' and 'GQ' are slated for a 2019 release. The OTT … Read the whole story
COMMENTARY
by Alex Weprin, Staff Writer
Video advertising platform SpotX will be applying Nielsen data to its connected TV inventory, allowing brands to understand the unduplicated and incremental reach of … Read the whole story
COMMENTARY
by Gary Holmes, Op-Ed Contributor
All those who live in nonstop outrage, either pro- or anti-Trump, claim they're fighting for the good of the country - but they seem … Read the whole story