Kevin Hart's appointment as Oscar host lasted all of two days earlier this month. Read the whole story
Campaign Ratings will provide person-level reach and co-viewing insights for linear national network audiences, OTT and addressable advertising. Advertisers can now see incremental viewing … Read the whole story
A "Research Intelligencer" analysis of two Nielsen reports -- its second-quarter 2018 Total Audience Report and its its second-quarter 2012 Cross-Platform Report -- shows … Read the whole story
Looking at major TV station groups, Moody's expects retrans revenues to rise 13.4% next year, with ad revenues declining 3.4%. TV's biggest ad category, … Read the whole story
There were 1,718,541,020 CTV ad requests in Nov. 2017, and 29,901,704,314 ad requests in Nov. 2018 -- a growth rate of 1,640% year-over-year. Read the whole story
TV still takes most of a movie's marketing budget at 82%, but as a marketing channel is responsible for much less with specific box-office … Read the whole story
Santas get some R&R, and millions of viewers will get a tip about when they're too tipsy to drive in new campaigns. Read the whole story
The food and DIY/hack-related content will air short-form videos daily for commuters on media screens embedded in fuel dispensers across GSTV's national network. Read the whole story
Facebook plans to renew originals including Five Points, Huda Boss, Sacred Lies, and Sorry For Your Loss and has invested more than $1 billion … Read the whole story
The partnership kicks off with "The Okavango Experience," a four-part series on "one of the last wild places on earth," the Okavango Delta. Read the whole story
The frenemy situation has a long history. Traditional TV studios have always positioned themselves this way. Read the whole story
Rather than simply focusing on running tv spots, it seems that brands and retailers are leveraging YouTube to drive interest through unboxing videos and … Read the whole story
Eleven Sports is struggling with distribution and low user numbers. Proof that OTT's appeal is exaggerated? Read the whole story