The real mystery is how the new "Nancy Drew" came all the way to its premiere date without answering the crucial question: Whodunit? Read the whole story
Consumer video streaming spending is forecast to grow 24% next year to $22 billion, according to the Consumer Technology Association. Read the whole story
Scripps Octane will offer ad placement through a combination of direct relationships and on-demand exchanges. Read the whole story
NBCU is shaking up the senior executive staff as it starts up a significant new streaming business and makes its traditional TV businesses more … Read the whole story
Netflix original programming accounts for an industry-leading 58% of all "expressed demand" in Q2, Parrot Analytics says. Read the whole story
While live-plus-same day and/or live-plus-seven days of time-shifted viewing are the coin of network TV's advertising realm, Nielsen has published an analysis making the … Read the whole story
Agencies believe traditional media works better to spread the word and make consumers think about a brand. Digital media is better for campaigns requiring … Read the whole story
While Disney+ on its own D2C platform won't have advertising, Disney associated content on Amazon Fire TV might. Read the whole story
Could the ROI "be" any better? Read the whole story
All these streaming services will need to stock their digital shelves with existing television and film titles and spend heavily to market their new … Read the whole story