Take your pick and choose your side. Like so much else in our national lives these days, there is little or no middle ground here. Read the whole story
The new iteration of the advanced audience-targeting platform from Fox, NBCU and Viacom is transactional and with digital added, reaches more than 90% of … Read the whole story
FanDuel and DraftKings have placed more commercial airings with estimated higher national TV spend during the past month than over the first five weeks … Read the whole story
The private equity firm's pitch calls for forming a new company, still AT&T-controlled, that would also include rival Dish Network Corporation, reports Fox Business … Read the whole story
A shooter outside a synagogue in Germany used Amazon Twitch to broadcast the killings on Yom Kippur, the holiest day for Jews. Read the whole story
"We aim to build relevance by leaning into the shared values between our brand and target," Mazda's Dino Bernacchi tells "Marketing Daily." Read the whole story
Discovery, emotional investment, and evangelism comprise 75% of the fan market and account for 91% of fans' spend, an Ipsos study finds. Read the whole story
The Mueller investigation confirmed that the Russians meddled in the 2016 U.S. presidential election. However, it is not believed to have had a material … Read the whole story
What's driving Roku's revenue and stock price higher? One analyst says it's a lack of TV company conflicts. Read the whole story