NBCU CEO Jeff Shell is making major structural shifts with key senior-level management changes -- with a focus on streaming and TV news platforms. … Read the whole story

The Verizon-Pluto TV distribution deal is said to be the first comprehensive one to span all three platforms. Separately, Verizon Media aims to create … Read the whole story

ABC-owned TV stations have started up a PSA/social media campaign called #BeLocalish that will feature encouraging success stories of local businesses during the pandemic. Read the whole story

After years of calling America's major news outlets "fake news," the President's own TV news brand has actually crumbled, while a first-time benchmark for … Read the whole story

TV news tends to be a safer environment than more lighthearted fare like comedy shows for commercials that show how brands are responding to … Read the whole story

In somewhat better news, distribution revenues from pay TV providers were down 6% to $354 million. Streaming services posted mostly flat revenues. Read the whole story

The vMVPD's still-small subscriber base managed to generate over $133 million in revenue last year. Advertising yielded just $13 million, but--at least before the … Read the whole story

Both "The Click" and "Date Drop" deal with teen life during a pandemic. They also try to serve as a fun distraction. Read the whole story

With two in three Americans sheltering in place, one in five unemployed, and three to seven Presidential, Gubernatorial, and/or Mayoral press briefings daily, there … Read the whole story

As shelter-at-home orders rolled out in mid-March, advertiser pullback resulted in a 27% increase in ads not filled or not played during streaming -- … Read the whole story

Might I suggest another Hal Riney spot worthy of re-versioning for 2020: the "Bear." It would be a double entendre for being weak on … Read the whole story