TVBlog
The death of Carl Reiner brought home a fact of life -- that the members of TV's old guard are dwindling to a few. Read the whole story
The branded content deal with Ford Motor Company is a "first-ever, prime-time product reveal roadblock" across broadcast, cable, digital and streaming properties, Disney Media … Read the whole story
Fubo, which joins YouTube TV and others that have upped prices this week, is gaining an array of Disney-owned channels, but losing some of … Read the whole story
Media companies can now track TV tune-ins driven by digital campaigns across all platforms, including CTV, mobile, desktop, video, says the company. Read the whole story
- COMMENTARY
Still, quality can be a fuzzy thing to measure. Consider other related factors: original shows and high viewing. Read the whole story
COMMENTARYComscore is investing in new research into gaming and esports consumers. CRO Carol Hinnant provides insight into what brought the data company -- known … Read the whole story
- COMMENTARY
"What we see is that linear TV is the biggest driver for us," Indeed's Paul J. D'Arcy told MediaPost's TV & Video Insider Summit … Read the whole story
- COMMENTARY
As OTT stands out in the period of flux, how do agencies go about finding a trusted partner? Do they vet them or do … Read the whole story
